The most powerful chiropractic marketing tool for chiropractors is not hard to find nor does it cost thousands of dollars. It's something which you probably already have and which you can do yourself. It's Facebook! Incredulous? My client managed to secure 12 new patients within a week of marketing his practice via Facebook. He did it in three steps, and I will share these methods with you right now.
Why market your practice via Facebook?
Facebook is Massive: It seems the whole world is using Facebook. 200 million people have a Facebook account. This population equals that of the 8th largest country in the world! We are talking about a huge social networking community.
These users love Facebook: In a single day, the total amount of time that users spend using Facebook totals 4 billion minutes. At one point of the day, 100 million users are logged in to their accounts.
These users belong to your ideal market: Two-thirds of Facebook members are finished with college. Among these people, those 35 years old and up are rapidly growing in number.
The Viral Nature of Facebook: The average member on Facebook has been shown to have 120 friends.
How big is this opportunity?
Let me put it this way. If you have 200 patients using your Facebook page to connect with you, you'll essentially be plugged into 24,000 potential patients!
Get started on this powerful marketing tool in three steps:
1. Get your patients to use Facebook
I knew that my client was losing a terrific marketing opportunity when he told me that he didn't have a Facebook account yet. He already had 500 patients he had seen over the years.
I told him to go create an account on Facebook.com - it's free and takes only minutes. The site then allows its members to import their contacts from their email account. It makes it easier to find their friends already on the site, or invite their contacts to join them.
2. Upload a video about your practice or a symptom you treat
Videos are always fun to watch and online video is exploding with growth. I recently read that the average YouTube user spends 21 minutes a day watching video. We're going to take full advantage of the curiosity factor of video. Facebook makes it very easy to record a short video and then post it to your Facebook page... and then the goal is to drive as much massive traffic to view the video on your Facebook page as we can.
After getting his contacts, my client uploaded a video entitled "The Chiropractic Solution: How to Stop Back Pain Without Surgery." It was only 3 minutes long and was filmed in his clinic while wearing his white lab coat and simply sat on a treatment table and talked into the camera. Then he uploaded the video to YouTube.
YouTube generates something called "embed code" that makes it very easy to paste your YouTube video into Facebook. Also Facebook has many tools for posting your YouTube videos in your Facebook account. In fact 10 million videos are posted to Facebook every month -- so videos are very popular on Facebook.
3. Spread the news and drive the traffic!
The final step was to drive massive traffic to his Facebook page by generating excitement to view his new video. Patients love watching videos like this. I told my client to send an email invitation to his 500 patients with a link to his Facebook profile to check out the video. He strongly encouraged them to post a comment about the video to get them involved! This whole idea of "involvement" is a core psychological component to making your Facebook marketing gain traction. The more involved we can get patients with your Facebook page, the more business it will generate.
To summarize, this sent two simple emails:
- An invitation from the doctor to use Facebook;
- An email with a link to view his video on his Facebook page.
Let's talk about the results of this three step system:
This doctor got 12 patients in a week because he drove patients to his Facebook page, got them involved, and teased them with his video. Since we know statistically that the average Facebook user has 120 friends, this excitement led to patients, referrals, and reactivations.
What can you do to continue getting great results from your Facebook marketing? He ensured the growth of his results by uploading more videos and each time sending an email to his patients inviting them to check it out and comment. Each instance resulted in more clients or reactivations.
There's no denying the potential of Facebook as your chiropractic marketing tool. Today Facebook is the largest social networking site in the world. Creating a single account connects you to 200 million people - all potential clients. By following my three simple steps of getting contacts, creating a video, and getting site traffic, new patients and reactivation will come to you faster than ever. And it's FREE - can any other advertising alternative beat that?
Why market your practice via Facebook?
Facebook is Massive: It seems the whole world is using Facebook. 200 million people have a Facebook account. This population equals that of the 8th largest country in the world! We are talking about a huge social networking community.
These users love Facebook: In a single day, the total amount of time that users spend using Facebook totals 4 billion minutes. At one point of the day, 100 million users are logged in to their accounts.
These users belong to your ideal market: Two-thirds of Facebook members are finished with college. Among these people, those 35 years old and up are rapidly growing in number.
The Viral Nature of Facebook: The average member on Facebook has been shown to have 120 friends.
How big is this opportunity?
Let me put it this way. If you have 200 patients using your Facebook page to connect with you, you'll essentially be plugged into 24,000 potential patients!
Get started on this powerful marketing tool in three steps:
1. Get your patients to use Facebook
I knew that my client was losing a terrific marketing opportunity when he told me that he didn't have a Facebook account yet. He already had 500 patients he had seen over the years.
I told him to go create an account on Facebook.com - it's free and takes only minutes. The site then allows its members to import their contacts from their email account. It makes it easier to find their friends already on the site, or invite their contacts to join them.
2. Upload a video about your practice or a symptom you treat
Videos are always fun to watch and online video is exploding with growth. I recently read that the average YouTube user spends 21 minutes a day watching video. We're going to take full advantage of the curiosity factor of video. Facebook makes it very easy to record a short video and then post it to your Facebook page... and then the goal is to drive as much massive traffic to view the video on your Facebook page as we can.
After getting his contacts, my client uploaded a video entitled "The Chiropractic Solution: How to Stop Back Pain Without Surgery." It was only 3 minutes long and was filmed in his clinic while wearing his white lab coat and simply sat on a treatment table and talked into the camera. Then he uploaded the video to YouTube.
YouTube generates something called "embed code" that makes it very easy to paste your YouTube video into Facebook. Also Facebook has many tools for posting your YouTube videos in your Facebook account. In fact 10 million videos are posted to Facebook every month -- so videos are very popular on Facebook.
3. Spread the news and drive the traffic!
The final step was to drive massive traffic to his Facebook page by generating excitement to view his new video. Patients love watching videos like this. I told my client to send an email invitation to his 500 patients with a link to his Facebook profile to check out the video. He strongly encouraged them to post a comment about the video to get them involved! This whole idea of "involvement" is a core psychological component to making your Facebook marketing gain traction. The more involved we can get patients with your Facebook page, the more business it will generate.
To summarize, this sent two simple emails:
- An invitation from the doctor to use Facebook;
- An email with a link to view his video on his Facebook page.
Let's talk about the results of this three step system:
This doctor got 12 patients in a week because he drove patients to his Facebook page, got them involved, and teased them with his video. Since we know statistically that the average Facebook user has 120 friends, this excitement led to patients, referrals, and reactivations.
What can you do to continue getting great results from your Facebook marketing? He ensured the growth of his results by uploading more videos and each time sending an email to his patients inviting them to check it out and comment. Each instance resulted in more clients or reactivations.
There's no denying the potential of Facebook as your chiropractic marketing tool. Today Facebook is the largest social networking site in the world. Creating a single account connects you to 200 million people - all potential clients. By following my three simple steps of getting contacts, creating a video, and getting site traffic, new patients and reactivation will come to you faster than ever. And it's FREE - can any other advertising alternative beat that?
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